MAX Tourism has labeled us as an example when it comes to committing ourselves to the environment and citizenship. The following article develops details of how the hotels of Barcelona and Negresco Princess minimizes the impact by implementing the Princess 360.

A business model committed to the environment and citizenship

Hotel Barcelona Princess and Hotel Negresco Princess, both hotels belonging to the Princess Hotels & Resorts chain, have spent these days looking back to remember the most important moments of a solidary year that has left its mark in its history, 2018.

Corporate Social Responsibility (CSR) is one of the values that defines Princess hotels, which are committed to their immediate environment, respect for the environment and citizenship. They are constantly looking for the minimization of their impact, as well as the implementation of a responsible management based on honesty, family conciliation and trust with your team.

Following this premise, the hotels carry out their own sustainability policy implemented in 2016 and baptized as “Princess 360º”, in which the “Princess & You” program was presented, until now the mainstay of its CSR Plan, and to which has been added the new side “Princess & Me”, driven by Laura Fernandez, new addition to the team as head of CSR and Innovation for the two urban hotels of the chain in Barcelona, this combining the internal and the external part of the hotel and completing its 360 virtuous circle:

Princess & You: It includes the environment, customers and society and since its beggining, actions such as participation in solidarity activities such as the Inter Hotel Games or the Clean-up of the Marine Fund, or innovative initiatives have been carried out within it at the Negresco Restaurant to join the realfood movement.

Princess & Me: This mainstay incorporates the internal client and aims to promote a healthy culture in all areas, which ensures the well-being of its employees, as well as promoting the culture of recognition by ensuring their commitment and pride.

Likewise, under this solidarity, responsibility and commitment to the environment, Hotel Negresco Princess and Barcelona Princess, at the same time that they assists in the implementation of the Sustainable Development Goals established by the World Tourism Organization in its organization, each year it allocates part of its benefits to a different solidarity cause by voting of all its employees, as is the case of the Abracadabra Foundation that has been chosen this year as the global cause solidarity of the Negresco Princess and the case of Make-A-Wish Spain, chosen charitable cause of Barcelona Princess.