MAX Tourism has labeled us as an example when it comes to committing ourselves to the environment and citizenship. The following article develops details of how the hotels of Barcelona and Negresco Princess minimizes the impact by implementing the Princess 360.
A business model committed to the environment and citizenship
Hotel Barcelona Princess and Hotel Negresco Princess, both hotels belonging to the Princess Hotels & Resorts chain, have spent these days looking back to remember the most important moments of a solidary year that has left its mark in its history, 2018.
Corporate Social Responsibility (CSR) is one of the values that defines Princess hotels, which are committed to their immediate environment, respect for the environment and citizenship. They are constantly looking for the minimization of their impact, as well as the implementation of a responsible management based on honesty, family conciliation and trust with your team.
Following this premise, the hotels carry out their own sustainability policy implemented in 2016 and baptized as “Princess 360º”, in which the “Princess & You” program was presented, until now the mainstay of its CSR Plan, and to which has been added the new side “Princess & Me”, driven by Laura Fernandez, new addition to the team as head of CSR and Innovation for the two urban hotels of the chain in Barcelona, this combining the internal and the external part of the hotel and completing its 360 virtuous circle:
Princess & You: It includes the environment, customers and society and since its beggining, actions such as participation in solidarity activities such as the Inter Hotel Games or the Clean-up of the Marine Fund, or innovative initiatives have been carried out within it at the Negresco Restaurant to join the realfood movement.
Princess & Me: This mainstay incorporates the internal client and aims to promote a healthy culture in all areas, which ensures the well-being of its employees, as well as promoting the culture of recognition by ensuring their commitment and pride.
Likewise, under this solidarity, responsibility and commitment to the environment, Hotel Negresco Princess and Barcelona Princess, at the same time that they assists in the implementation of the Sustainable Development Goals established by the World Tourism Organization in its organization, each year it allocates part of its benefits to a different solidarity cause by voting of all its employees, as is the case of the Abracadabra Foundation that has been chosen this year as the global cause solidarity of the Negresco Princess and the case of Make-A-Wish Spain, chosen charitable cause of Barcelona Princess.
As every year, all the people who are part of the Negresco Princess Hotel in Barcelona, choose a solidary cause that will be our active and voluntary contribution to the social, economic and environmental improvement of our society.
For the whole team, choosing which will be this annual social action represents an important decision and a commitment. This year, after studding several proposals, our winning cause was the Abracadabra Foundation. A solidarity project that gives magic and smiles to children staying in hospitals to make them have a more pleasant stay. As they say: “Thanks to the solidarity magic we managed to provide an extra dose of illusion very necessary to overcome the difficult moments.”
Last Sunday we were lucky to have a very special magician at the Negresco Princess hotel in Barcelona. Carles Mag, a solidary magician of the Abracadabra Foundation who came to bring us plenty of illusion to adults and children with their visual and participative games. Incredible effects, cards, impossible knots, sponges, coins and many other things that impressed all of us.
An event for all customers and friends who wanted to share with us the illusion of solidarity magic, both in La Terrazza Negresco and in the Negresco Restaurant.
In addition, coinciding with the # SetmanaTerrasses18 that takes place in Barcelona from June 1st to 10th and that organizes the Gremi d’Hotels de Barcelona , on the 3rd we will also have Carles Mag who will once again bring the illusion to all of us, and on Sunday 10th June will be the magician David el Mag who will surprise us with live and impressive magic at the Hotel Barcelona Princess.
But magic does not end, if you want more, here is the schedule of performances:
Hotel Negresco Princess #LaTerrazzaNegresco (Free admission):
- Sunday, June 3 from 12h. to 14h.
- Sunday July 8 from 12h. to 14 h.
- Sunday, August 5 from 12h to 14h.
- Sunday September 9 from 12h. to 14h..
Hotel Barcelona Princess (Free admission):
- Sunday June 10 from 12h. to 14h..
So don´t think more and come with the whole family to enjoy the sun, the views and the illusion of our favorite magician. We are waiting for you!
“My illusion is to be a princess of the sea and to visit fishes of the Aquarium”
Every year the staff of the Hotel Barcelona Princess chooses a common cause, and this year we have chosen an illusion of Make a Wish Spain to make it a reality.
Our illusion has its own name: Romina. We introduce her to you!
Romina is 3 years old and is a patient of Hematology. He is a very cheerful sea princess apprentice. As a good princess, her favorite color is pink and she loves to get dress in that color. And her greatest illusion is: To be a princess of the sea and visit the fishes of the Aquarium of Barcelona.
Romina has discovered her fascination for fishes thanks to the drawings on the walls of the hospital where she is attended and very excited she has explained us that she wants to give “fishy” kisses to the fishes that she will meet at the Aquarium.
But Romina also likes princesses a lot. And, for that reason, she has the illusion of becoming a princess of the sea like the little mermaid Ariel. And to be able to visit the aquarium fishes dressed as a princess and with a large crown.
Romina likes the sea and she is learning many things. The other day they went to the beach in Barcelona to collect shells, pebbles and sand to make a representation of the underwater world and she has prepared some homework that shows that she is an authentic expert!
Romina and her family lived in Ecuador and came to Barcelona in August last year for health reasons. They have had to extend their stay in the city due to medical complications and, while Romina’s father has had to return to his country, the little Romina “princess of the sea” and her mother have stayed in Barcelona.
Romina´s illusion is also our illusion and next 23rd of April the Barcelona Princess and the Negresco Princess Hotels will offer a rose of Sant Jordi to our guests to share the power of illusion that helps children with serious illnesses such as of Romina, so that they could recover from their illness as the knight of Sant Jordi defeated the dragon in the legend.
On November 24 was the #PoblenouOpenNight, a day of art and creativity in the neighborhood organized by the Poblenou Urban District Association, of which the Barcelona Princess Hotel is a member.
In addition to the open doors of several places, the offer was extended with the Markespaces Circuit and the Windows Art Circuit (WAC).
It was in the WAC proposal that the Barcelona Princess Hotel participated for the first time in an evening of art, cocktails and tapas.
The #wacpoblenou was a tour of different spaces for the creation of live art in unconventional settings.
In the case of Barcelona Princess, the windows of the hall of this hotel were the canvas where the muralist Héctor Soto, known as Ekosaurio, surprised us with his live creativity.
We take the opportunity to talk to him …
_Hector, where are you from?
I’m from Puerto Rico, I’ve been in Barcelona for a year and a half and I’m delighted to be settled here. Barcelona is a multicultural city full of art and design. I like to travel, I’ve done it for Europe and on a skateboard. I have also been to the Virgin Islands of the Caribbean.
_ Muralist since when?
I am Architect and I started in 2016 in grafity and to paint in large format. Now I am studying morphology of plants because I like to paint them.
_ During the #wacpoblenou we saw the windows of the Hotel decorated with olive trees. Why plants?
Because plants inspire and touch you. They remind me my country that is tropical and full of vegetation. Since I was a child I have had contact with them, I remember them in my childhood with my grandmother.
I work with ornamental plants and for the WAC and the Barcelona Princess Hotel I wanted some kind of relationship with the city. In this case I chose the olives because they are part of Spain and can always be seen in any bar. In addition, they fit in very well with the sustainable philosophy 360 of the Barcelona Princess in green, ecological and proximity products.
__ You mention sustainability, how do you contribute to your day-to-day?
Being aware of the environment.
_ What do you like most about Art?
Freedom. There are no restrictions and it is being made over time.
_ What is your favorite place in the city of Barcelona?
The bunkers of Carmel is the best place in Barcelona to get lost and meditate. You can also enjoy this trip and afterwards admire the views of Barcelona.
_ And in the Princess Hotel in Barcelona?
The 23rd floor where the pool is located and from where you can enjoy the views of the Mediterranean Sea.
_ If you came just to visit the city, what do you think you couldn´t miss, see or do in Barcelona?
Visit the neighborhood of Poblenou and Gràcia. They are beautiful and picturesque neighborhoods of Barcelona. Poblenou, which is very close to the hotel, is a very creative neighborhood of Barcelona that reminds me the one in Williamasburg, a neighborhood in the Brooklyn New York district or the one in Wynwood, a historic neighborhood in the north of downtown Miami.
Thanks to @Ekosaurio for your time and for this talk and for the live demonstration during the Window Art Circuit of Poblenou. See you in the next edition!